Insights
👀 Project Brief: Florist Catalogue App
Enchanted Bloom is a UX project to design a mobile friendly florist catalogue app that helps busy users browse and buy flowers quickly and easily, supporting local florists in the process.
Approach
👤 User Research
Through user feedback, we shaped personas like Emily: a busy professional who finds long browsing frustrating. She needs a fast, simple way to find the perfect bouquet without overwhelm or drop off.
🛠️ From Feedback to Fixes
Usability testing guided three key improvements focused on clarity, efficiency, and ease of use making the app smoother and more enjoyable for all users.
👇 ITERATION 1: Simplified account creation for faster sign-ups
👇 ITERATION 2: Added cart deletion for easy order editing
👇 ITERATION 3: Enabled managing favorites to change user preferences
Interaction
Insight
🌱 What I Learned
This project was my introduction to UX design. I learned the value of user research and how wireframing and prototyping bring ideas to life. Facing challenges showed me the importance of iterating designs based on real user feedback for continuous improvement.
➡️ What’s Next
Future updates may include user reviews, delivery tracking, and seasonal bundles, expanding the app’s reach to tablets and desktop for a richer user experience.